We’ve all fallen victim to flashy marketing that makes big promises but doesn’t deliver on them (and often doesn’t provide any results at all). Remember the Shake Weight that everyone thought would give them toned arms with minimal effort? That just made you look ridiculous. Or the blanket that promised to save your marriage? That didn’t work, and now it’s collecting dust in your linen closet. Or what about the electric grill that claimed to...

Xeeva welcomes this guest post from Matthew York, Senior Research Analyst, Ardent Partners. For the past two decades, the modern manufacturing facility has become highly automated, employing robots to assemble automobiles and other large and complex consumer goods – sometimes without any direct human intervention (i.e., “lights-out manufacturing”, a hallmark of Industry 4.0). But as these robots and robotically-driven assembly lines age, they need regular maintenance, repair, and operating (MRO) services and supplies. Service calls must...